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SEO Experts Australia Share Their Most Effective SEO Tips
August 24, 2021
7 minutes
SEO is changing constantly faster than ever, but the fundamentals of SEO remain the same. Many SEO experts in Australia have different ways to approach an SEO campaign. And numerous SEO techniques are available and sticking to only a few could be a big risk if you expect to grow your business over time.We all know by now that there are over 200 ranking factors when it comes to ranking web pages. Here are 16 different features that come up on Google’s SERP features you might not be aware of.
- Ads
- People also ask
- Knowledge cards
- Site links
- Featured snippets
- Image packs
- Shopping results
- Videos
- Local teaser packs
- Tweets
- Top Stories
- Lock packs
- Scholarly Articles
- Reviews
- Carousel Results
- Knowledge panels
These features are a great opportunity to be able to monitor for better SEO performance. Google adds them to the search results page. There is a high chance of increasing click through rate and traffic if content is featured under any of them. Being able to earn a featured snippet is a good win for any business. It would not only get you to the top but Voice searches on home devices like Alexa and Google Home usually come from a featured snippet.More B2B and B2C businesses understand that organic traffic is more valuable than paid and brings in more leads as well in the long term. So what are those tactics that still work like a charm without thinking too much or trying to reinvent the wheel either.Clearly the opportunities are endless and increasing regularly but to make it easier we’re going to narrow it down for you.
Here are tips that SEO experts in Australia would recommend for any SEO Campaign.
- Anything that Slows Down Your Site
Google algorithm is changing and previously without optimised Page speed wouldn’t be much of a problem from an SEO perspective. However now Page speed is an important Ranking factor for SEO. A slow page can lead potential customers to leave the website and find other similar solutions to their problem. Looking for ways to improve Page speed with tools like Pingdom and GT Matrix will assist in finding opportunities to improve both mobile and desktop speed.
- Topic Clusters Instead of Keywords
Search engines are becoming increasingly smarter and the evolving algorithm understands user intent for any search query. Being able to know the target audience and understanding the product/service that might be associated with them. Building a buyer persona that includes traits of an ideal customer will help narrow keywords better with topic clusters .
- Write for Humans First, Search Engines Second
Content Writing is one of the most crucial elements for a successful SEO campaign. The ability to write in a way humans can understand and interact with the product/service with the end goal of conversions and improving return on investment. Using Long-tail keywords to boost presence even though the volume might not be as much but competition is also less. Content that solves problems will rank well and search engines can understand it, that should be a goal while creating content on any website.
- Web Analytics in Place at the Start
Before beginning any SEO campaign ensure analytics is set up properly and with measurable goals as well. Google Analytics, Google Search console and other different software's like Crazy Egg or Hotjar for heatmaps should be set up to be able to measure the progress of the SEO campaign. SEMrush or Ahrefs are also popular tools that will give an in-depth website overview.
- Trustworthy Sites to Link to You
While creating content is very important to understand how the content will help the reader. The more engaging the content is the more likely you are able to get inbound links. A good linking strategy is needed to build organic traffic. Asking for guest posts or even contributing to content for other websites could benefit in building links.
- Simple, Readable URL Structure
Most of the time while adding new content there is little to no thought given to the URL structure. Usually the URL structure is the keyword or something long similar to do with the title of the content. A good way to get noticed by the search engine is to keep it short, simple and readable. For Example : https://digitaltreasury.com.au/seo-service/ - The URL clearly explains what the content you should expect from the URL itself.
- You should avoid using words like an, the, but or in.
- Avoid using capital letters in the URL.
- Block bad URLs with robots.txt
- Always use hyphens.
- Unique and Relevant Meta Description
A well crafted Meta-description is the most important SEO tip that most people forget. Being able to communicate properly what the page is about is key for the search engine to recognise original content and avoiding being penalized for it. Word press users can use plug-ins like Yoast or All in one SEO pack to update Meta tags for web pages.
- Content Consistently to Improve SEO
Adding content on a consistent basis is important to improve SEO over time. Creating engaging content whether it's around a product, service or tips it needs to be able to grab the reader's attention. Content that is a good read and long tends to rank better as compared to shorter content.
- Optimise for Voice Search
More people are using voice search to find the answer to even the most basic questions. Smartphones are everywhere, households now have either an Alexa or a Google home device which uses voice commands.For example over a text the search query might be “Ronaldo diet plan” but in a voice search it would be “what’s Ronaldo’s diet plan”
- Local SEO
Businesses that aren’t investing in Local SEO would be losing alot of business to the ones that do. Updating Google My Business details is crucial for search engines to recognize if the listing should come up for a particular search query.Brick and mortar businesses shouldn’t avoid local SEO or listings. Adding business details with the local directories is a very good way to further strengthen local area presence. Building local area landing pages and optimising content for keywords specific to certain local areas.“Bakery near Melbourne CBD” or “Web design in Perth” are examples to understand local area keywords.
- Technical SEO
Technical SEO is something that is very important but given the least amount of time and quite often neglected to some extent. Conducting an in-depth technical analysis is very important to understand the website backend.
- Ensuring the website loads on HTTPS (Hypertext Transfer Protocol Secure) which is also a ranking factor. Having a secure link makes it difficult for any malicious attack on the website.
- AMP for Mobile - Accelerated Mobile Page is a web framework that creates user experience for the web. A responsive website is important to give the user the same experience on a mobile device as compared to a desktop.
- Crawling software gives good insights on technical health of the website like Screaming Frog, Deep Crawl or Botify.
- Fixing 404 pages and having redirects in place.
- Reporting
Not forgetting SEO Reporting along with analytics are critical elements in any SEO campaign that provide insights to improve the overall website performance. Using tools like SEMrush, Ahrefs are great to strategise and change any tactics during a campaign.SEO is evolving and every trying to implement too many tips within a short span of time wouldn’t help. Testing what works for your business is key to a successful SEO campaign. Digital Treasury is an SEO expert Australian business needs to consider if their goal is to improve ranking and organic growth. Our SEO services are always tailored according to our clients needs and based on our in-depth research and analysis prior to beginning any SEO Campaign.
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Who is Digital Treasury?
We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.
Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.
What types of businesses and industries do you work with?
We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.
Where is Digital Treasury located and do you work with businesses Australia-wide?
We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.
What services does Digital Treasury offer?
Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.
How do I get started with Digital Treasury?
Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.
What makes Digital Treasury different from other agencies?
We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.
Do you work with small businesses and startups?
Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.
How do you communicate with clients and report on progress?
We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.
How does Digital Treasury structure its pricing?
We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.
Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.
Am I locked into a long-term contract?
We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.
Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.
Can you provide case studies or examples of previous work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
What types of SEO services do you offer?
We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.
Can you guarantee first-page or number-one rankings?
No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.
Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.
Do you offer local SEO for businesses targeting specific areas?
Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.
Do you help with content optimisation?
Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.
How much does SEO cost?
Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.
How do you decide which keywords to target?
We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.
Do I need to change my website's content for SEO?
Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.
What is the contract length for your SEO service?
We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.
Is it necessary to hire an SEO agency or can I do SEO myself?
You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.
How does backlink building contribute to SEO success?
Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.
What does your website design process look like?
We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.
When should I consider redesigning my website?
A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.
Which CMS platforms do you build websites on?
We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.
Do you provide SEO with your website builds?
Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.
Do you offer ongoing website maintenance?
Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.
Can I migrate my existing site to your hosting?
Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.
Can we provide feedback throughout the process?
Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.
Will I own my website once it's built?
Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.
How long does it take to build a website?
The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.
We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.
What kind of support do you provide after my website launches?
We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.
