AED Authority
National defibrillator supplier — an eCommerce rebuild that sells a considered purchase and educates uncertain buyers at the same time.
What did they need?
An AED isn't an impulse purchase. Buyers arrive uncertain about regulations, brands and what their site actually requires, and most need guidance before they're ready to buy. AED Authority's site had to carry an extensive product catalogue, a substantial education library, a maintenance program with its own customer portal, and community grant programs — all without overwhelming a first-time buyer or slowing down a returning one.
What we did
We restructured the CMS so products, brands, bundles and accessories relate to each other properly, letting a customer move from a device to its compatible pads, batteries and cabinets without hitting a dead end. Product pages were rebuilt to carry the specifications, compliance information and comparison detail buyers need to make a decision. The education library and maintenance program were given dedicated paths, so research traffic and purchase traffic each get the experience they came for.
Drag to compare the previous site with the rebuild.
