Beginners Guide To Wordpress Block Patterns

by Brett Melville

Maintenance
Branding
SEO
September 10, 2021

As a beginner, it might be almost impossible to reproduce your favourite WordPress theme, let alone create one from scratch! For starters, coding might not be your forte. That aside, do you even have the time?But, what if you could avoid the drudgery and complexities? What if you don't need coding to build a website? What if you could combine premade blocks and create a customizable template for all your WordPress pages?Good news: You can do it all! You can create a WordPress website using LEGO-like blocks without coding. How?The way out is WordPress Block Patterns! Before, they were mere experimental features. However, since the release ofEckstinein August 2020, they have become a core part of WordPress. And in this post, we aim to help you get started with the incredible features.In particular, this post will cover:

  • What WordPress block patterns entail and how they are different from other similar tools,
  • How to use block patterns, and
  • How you can create a WordPress block pattern from scratch

What Are WordPress Block Patterns? What You Should Know

In simple terms, WordPress block patterns are colourful, building units that you group together to form layouts or templates on your WordPress pages. Often, they exist as either single or multiple arranged units that you can use for your entire page or sectional designs.Ultimately, block patterns let you build beautiful and functional WordPress pages without codes and enormous time investment. Now, doesn’t that description sound familiar?You might have heard that page builders and reusable blocks perform the same function as block patterns. But is that true?

WordPress Block Patterns Vs Page Builders

Indeed, page builders work with premade templates much like block patterns. Even at that, the two are different!For a start, page builders don't handle theme upgrades effectively. Whenever you change your theme on most builders, be ready to wave goodbye to your settings – and it happens almost always. Even when you back up the said settings, restoring the backup isn't straightforward.Unlike page builders, block patterns let you retain all your settings during theme upgrades. Your content and layout will remain as it was before, but it might tweak the original look of the new theme.Lastly, and most critically, page builders are not SEO-friendly. While they are great tools for attractive web pages, they include too many features. Unfortunately, those additions – chiefly scripts and styling – slow down your website and ultimately shoot up your bounce rate.Related article: Page Speed Vs Aesthetics: Which Should You Focus On For Your Website?

WordPress Block patterns Vs Reusable Blocks

Block patterns and reusable blocks can be somewhat confusing. They are both WordPress-streamlined and use the same idea – building units. Regardless, there are a few differences between the two tools – and, we will highlight them below.First, reusable blocks have been existing before block patterns. In other words, they are a bit outdated for current trends and needs.Most importantly, reusable blocks are somewhat rigid. If you tweak the content of a reusable block, expect a ripple effect across your website - all instances of that block will change too. While that feature can be vital for sectional changes, it can be ineffective for full-page templates. And that point is the strength of block patterns – you can customize each unit irrespective of how many times it appears on your website.Bottom line: both page builders and reusable blocks are great tools for beginners. However, they are not as flexible and straightforward as block patterns. That’s your cue!

How Can You Use Block Patterns?

Using block patterns is pretty straightforward. Like we said earlier, you only need to couple the units like LEGO bricks. And, if you are already familiar with reusable blocks, stick to the process. But, if you are new to website design, we have summarized the procedures into two steps for you below:Suggested reading: Top 5 Most Common Issues With Website Designs

Find The Patterns That Interest You

You are new, and it's completely okay to use others’ patterns for your website – but we will advise you to make a few tweaks. That said, here are a few places you can find lots of designs to use:

  • The Gutenberg Hub template library,
  • ShareABlock, and
  • WordPress.org official library

Pro tip: we will advise you to use Gutenberg and WordPress libraries because their patterns are compatible with typical copy and paste functions.

Add Your Desired Pattern To The Block Editor

Now, you have circled down on your desired pattern - copy and paste that to your block editor. By the way, you can equally select a design directly from the editor.Once you have added a block pattern to the editor, you can start making your tweaks – and you can edit all the blocks if you so wish. And, if you want a different pattern for a section on your website, you only need to add another one.So, what if you want a unique pattern – something you created with your ingenuity? Is it possible?

Can You Create A WordPress Block Pattern?

Yes, it is possible to create a new block pattern from scratch – and even without coding. However, you will need a plugin. Why?The block editor doesn’t have a section yet to help users create a new block pattern from scratch – unless you want to code. And we doubt that! That said, we have rounded up the top two plugins that you can use to create your block patterns below:

  • Free Block Pattern Builder plugin by Tadlock, and
  • BlockMeister

The two plugins work similarly – they let you create your blocks and then save them as a pattern on the WordPress block editor. How?

  1. Weave your creativity wand and design your unique blocks on the WordPress block editor
  2. Select all the blocks and find a three-dot icon
  3. Once you find the three-dot icon, click it
  4. Now, select “add to block patterns”
  5. Name your block pattern, and that's it – you now have your unique pattern

Looks easy, eh? Well, that's the reason why WordPress block patterns came into existence – to help you ease the process of web design. However, if you need further guidance, doesn't hesitate to contact us!

Who is Digital Treasury?

We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.

Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.

What types of businesses and industries do you work with?

We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.

Where is Digital Treasury located and do you work with businesses Australia-wide?

We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.

What services does Digital Treasury offer?

Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.

How do I get started with Digital Treasury?

Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.

What makes Digital Treasury different from other agencies?

We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.

Do you work with small businesses and startups?

Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.

How do you communicate with clients and report on progress?

We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.

How does Digital Treasury structure its pricing?

We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.

Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.

Am I locked into a long-term contract?

We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.

Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.

Can you provide case studies or examples of previous work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

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We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.

Can you guarantee first-page or number-one rankings?

No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.

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Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.

Do you help with content optimisation?

Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.

How much does SEO cost?

Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.

How do you decide which keywords to target?

We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.

Do I need to change my website's content for SEO?

Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.

What is the contract length for your SEO service?

We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.

Is it necessary to hire an SEO agency or can I do SEO myself?

You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.

How does backlink building contribute to SEO success?

Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.

What does your website design process look like?

We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.

When should I consider redesigning my website?

A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.

Which CMS platforms do you build websites on?

We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.

Do you provide SEO with your website builds?

Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.

Do you offer ongoing website maintenance?

Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.

Can I migrate my existing site to your hosting?

Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.

Can we provide feedback throughout the process?

Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.

Will I own my website once it's built?

Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.

How long does it take to build a website?

The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.

We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.

What kind of support do you provide after my website launches?

We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.

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