Website Speed Test: Best Free Web Speed Tools To Test Your Website Page Speed

by Brett Melville

Web Design
July 6, 2023

The chances are that you're new to websites and want to run a speed test. If that's you, this article is for you.In this post, we will walk you through the DIY approach that beginners like you can take to test the speed of their websites. But that's not all.Not only will you find the top tools for testing website speed here. More importantly, you’ll also find tips to help you understand the results of your website speed test.(Before we start, we recommend you read our article on first input delay for more information)So, shall we begin?

4 Tips To Properly Run a Website Speed Test As A Beginner

Regardless of your website speed test tool, the result can be confusing even for a pro. And beyond the best speed testers (which we will get to), there are other factors that you must consider when running a speed test for your websites.Nonetheless, the following tips will help you get accurate results from your speed tests.

Ensure That Your Website Caching Is On

Before you run any test, the first thing you should do is turn on your website caching. Else, the overall result will not adequately reflect the performance of your website.Specifically, you won't get an accurate reading on the effect of caching on your website's performance. So, turn the cache on!However, you should equally know that website caching can be quite tasking. For starters, some cache storage only activates when you request it.And even when the cache stores on request, it takes time. Worse, it would have expired by the time you finally run your website test.So, what can you do?Get a caching plugin like WordPress' Rocket. It proactively builds and stores your website cache within a short time. The best part: WP Rocket is easy to use, especially for beginners.

Turn On Your Website Firewall/CDN Service

Like your website cache, you should also put on the firewall/CDN service before any speed test. Why?While caching is effective, it has limitations. For a start, the system does not block spam bots that often result in a waste of server resources. Also, WP Rocket can't block brute attacks like DDOS.In that case, your firewall should be on. For that, we will advise you to use Sucuri.

Sucuri is a WP firewall plugin and the best of its kind. It blocks malicious attacks and improves your server performance.Note: even Sucuri still needs help. That is why you should get a CDN service. For beginners like you, we will recommend MaxCDN.

With a MaxCDN, you can spread files around different servers and reduce the load on your server. That way, your website will load fast to its limit before your test.Once your cache, firewall, and CDN have been turned on, you can proceed to your website speed test. But note this:

Only Multiple Tests Counts

We understand that you might run a single test and stop. Don't!A single website speed test doesn't count. The reason for that is because several tests often bring different results.For that reason, run your website speed test at least thrice. If you have the time, repeat the process two times more. Afterwards, find the average of the results.Pro tip: the average result is the true reflection of your website performance.

Try Several Locations

Like the frequency of your website speed test, the geographic location also matters. In other words, try as many locations as possible.Besides, your customers' location is what counts. They are the end users of your website, so you might want to see the performance from their end.For example, if your customers live in Australia, a test from Canada won't reflect the performance of your website.Perhaps you don't know your customers' base. Use Google Analytics! The information thereof will guide you on the best location to test your website's performance.

And if you serve a global audience, you will run multiple speed tests from the top locations. It is best that you try it all out.Pro tip: you can pick just a country from the continent of your customers' base if you have a global reach. That will save you lots of money.Now that you understand the approach to adequate website speed testing, let's show you the top tools!

The Top 5 Tools For Checking The Speed Of Your Website

Before we delve into our list, you should know that obtaining the perfect score on the listed tools is near impossible. Well, you could reach the peak, but your aesthetics might suffer.In essence, find a balance and stick to what your end-users will love. That said, here are the top 5 website speed checkers:Pro tip: you can use as many tools as possible to check the speed of your website. In fact, we will advise you to use multiple aids to test your site's speed.

Byte Check

If you want a free speed checker for your website specific to TTFB, try Byte Check. This tool is particularly best for testing WP hosting servers.By the way, TTFB is how much time a website takes to send the first byte to a browser.

IsItWP

If you seek a beginner-level, easy website speed checker, IsItWP is a perfect fit. This tool is free and cuts through your website performance issues to the bone.With IsItWP, you can run several tests, monitor your server uptime, and get suggestions on how to improve your website. And all that is what you'll get for free!

Pingdom

This tool is a level above Byte Checker and IsItWP. Indeed, Pingdom is also easy to use, but it can run tests from different locations. How?The tool has an option that allows you to change your geographical location before running your website speed test. Pingdom, like IsItWP, also suggests improvement hacks you can follow.

Uptrends

Like Pingdom, Uptrends can also toggle between geographic locations. Even better, Uptrends lets you run website speed tests with a focus on either mobile or desktop devices.Also, you can run a browser-specific speed test with Uptrends. The best part: this tool is free.

WebPageTest

Of the five website speed checkers on our list, WebPageTest is the most advanced. With this tool, you can toggle your browser and the geolocation.Furthermore, WebPageTest is also free. With it, you can carry out your site's speed tests thrice. That way, you can arrive at an average score that gives an adequate score of your website's performance.We understand that you might not yet comprehend the result of your website speed test. If that is the case, let's help you make sense of it!

Making Sense Of Your Website Speed Test Results

We understand that the numerous parameters from your speed test results can be confusing. To help you understand it all, here are the two factors you should focus on as a beginner:

Load Time

The first parameter that matters is your page load time. If your site loads slowly, your bounce rate might increase. Worse, your SEO efforts, and your sales, will take a dive.So, look for page load time on the results. Find the resources that affect the website and handle such.Pro tip: route your page resources such as images through CDN service or WP Rocket.

TTFB (Time To First Byte)

After your page load time, the next crucial factor is how fast your server loads its first byte. A slow TTFB affects your website overall performance.If the slow TTFB continues, you might want to check with your hosting company. Or you could put on your caching system as we'd previously advised, which should improve your TTFB.Other considerations include:

  • Gzip compression - reduces the sizes of your files to enable smooth surfing on users' browsers.
  • Image compression - help you optimize your images for web and SEO.
  • Lazy Loading - is a technique that loads only the media content present on your user's screen. This system is best when you have various media content on your web pages.

By now, we believe you can run your website speed test. If perhaps you need more resources on website performances, check the other posts on our blog, such as how to navigate a 502 gateway error.

Who is Digital Treasury?

We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.

Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.

What types of businesses and industries do you work with?

We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.

Where is Digital Treasury located and do you work with businesses Australia-wide?

We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.

What services does Digital Treasury offer?

Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.

How do I get started with Digital Treasury?

Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.

What makes Digital Treasury different from other agencies?

We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.

Do you work with small businesses and startups?

Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.

How do you communicate with clients and report on progress?

We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.

How does Digital Treasury structure its pricing?

We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.

Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.

Am I locked into a long-term contract?

We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.

Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.

Can you provide case studies or examples of previous work?

Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.

What types of SEO services do you offer?

We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.

Can you guarantee first-page or number-one rankings?

No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.

Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.

Do you offer local SEO for businesses targeting specific areas?

Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.

Do you help with content optimisation?

Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.

How much does SEO cost?

Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.

How do you decide which keywords to target?

We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.

Do I need to change my website's content for SEO?

Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.

What is the contract length for your SEO service?

We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.

Is it necessary to hire an SEO agency or can I do SEO myself?

You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.

How does backlink building contribute to SEO success?

Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.

What does your website design process look like?

We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.

When should I consider redesigning my website?

A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.

Which CMS platforms do you build websites on?

We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.

Do you provide SEO with your website builds?

Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.

Do you offer ongoing website maintenance?

Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.

Can I migrate my existing site to your hosting?

Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.

Can we provide feedback throughout the process?

Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.

Will I own my website once it's built?

Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.

How long does it take to build a website?

The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.

We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.

What kind of support do you provide after my website launches?

We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.

Let's build something extraordinary

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