eCommerce Website Design: What is an Ecommerce Web Design?
Discover how our ecommerce web design boosts sales with fast, SEO-optimised, mobile-ready WordPress sites tailored to your brand and customer journey.
9 minutes
13 May
Webflow SEO: A Guide to SEO for Webflow, 2023
January 1, 2023
7 minutes
Webflow SEO. For small business owners, designing a website can be a tiresome task for someone with little to no web design experience. That’s why Webflow is a much easier system for designing a clean, easy-to-use interface that will attract new customers.There are many free content management systems (CMS) available including WordPress, Wix and Squarespace.So why choose Webflow?I’m going to explain that below, including a step-by-step guide on how to give your new website the best chance to get ranked on Google using my foolproof SEO strategy.Let’s get started.
Why choose Webflow?
Let’s start with Webflow itself. The best thing about Webflow is that it lets you build a website with amazing templates without having to write any code. That being said, you will need to spend some time playing around on it just to get a feel for how things work. Webflow has tutorials for you to follow and once you start dragging and dropping things during the editing process, you’ll find it a much easier way to design a decent website.In the last decade, responsive web design has changed dramatically as to how we create for the web. The things we can do on a website now are becoming more and more complex but the tools to design them aren’t always easy to use. Webflow uses data driven design to integrate these processes making it easier for you to write blogs, create listings and display your products to potential customers.Have I convinced you yet?If the answer’s yes, let’s dive into the SEO side of things.
Why is SEO important for Webflow?
Making your website look great is important, but that doesn’t mean Google will automatically start ranking you higher than other people’s websites. That’s where SEO comes in. There are a number of SEO steps that a business owner will need to take in order to:- Get recognised by Google- Get rewarded by Google in the form of high rankings in their search engineLet’s go through the steps.
Step #1: Having correct heading structure
It’s important that your website is structured properly with H1-H6. What does that mean? Heading 1 (H1) is the main heading, which should be front and centre on your website. Google will look for your H1 first to determine the content for that page.You should only have one H1 per web page as by having more than one, you are confusing both the reader and the search engine. A newspaper article never has more than one main heading, so why should your web page? Next, you need to use H2-H6 to show Google what the subheadings or sub ideas are to break up your content into sections.
Why is heading structure important for SEO?
Heading structure is important both for search engines and the reader. The H1 is the most important because it allows you to include your keywords, boost your relevance for important search terms and anchors the page. It also draws the reader in if they find the heading interesting. Just as if you were scanning a newspaper, you look at the headlines first to see which articles interest you to keep reading.
Step #2: Optimise title tags and meta descriptions
Each page of your website should have a title tag and a meta description. What’s the difference between an H1 and a title tag, you ask? The title tag is what appears in Google search results and you want to use the same keywords or keyword phrase that you used in your H1 for that same page. The meta description is the short blurb that tells the reader what they are going to find on that page which should also include your keywords. For more information on how to do keyword research, check out my article on free SEO tools.
Why are title tags and meta descriptions important for SEO?
This is the first thing a user will see when they type a search into Google. The title tag and the meta description are what a person will use to decide if they will click on your website based on whether they think it’ll be useful to them. Don’t get lazy with your title tags or meta descriptions either as Google doesn’t like duplicates, so this might result in you getting penalised.
Step #3: Clear navigation structure
This can be done by either having tabs at the top of your website or a drop-down menu that is clearly visible. Make sure you also have a footer with all the pages clearly laid out for easy navigation. You should also hyperlink text within your content to relevant pages on your website. For example, if your text says, ‘contact us for more info’, use a text link to your contact page.
Why is navigation structure important for SEO and UX?
Having clear menus and footers makes it easy when Google crawls your site to see all your individual pages. This will also hopefully mean Google can list all of your pages in its search engine. Clear navigation is great for people too. No one enjoys spending 10 minutes trying to find contact information on a business’ website, so don’t make it difficult otherwise they’ll look elsewhere.
Step #4: Change your Webflow settings
Webflow has settings that can automatically help your website’s SEO. Under Settings there is a page called ‘Hosting’. Scroll down to the bottom of that page to ‘Advanced Publishing Options’. Make sure the first four settings are set to ‘ON’. The last one can be left ‘OFF’.
Why are these Webflow SEO settings important?
Turning these settings on is an instant way to increase the performance of your website. It immediately drops the load time and bandwidth usage. That translates to faster website speed and accessibility, which creates a better user experience for the visitors to your website. People hate waiting for slow websites to load and 1-3 seconds is the optimum speed. Any longer and people will give up and go to a better performing site.
Step #5: Auto-generate sitemap
You’ll be able to generate a sitemap under the ‘SEO’ settings and all you have to do is click ‘YES’. A sitemap is a list of all the URLs on your website with information about them, making it easier for Google to crawl. A sitemap includes metadata which tells Google how your web pages are related to each other and when they were last updated. Google can see all the content you have and understand how it’s organised, which is why creating one is crucial for SEO. What Webflow does is auto-generate a sitemap which makes your life much easier.
Why is a sitemap important for SEO?
By auto-generating a sitemap for your website, you’ll then be able to go into Google Search Console and request for Google to crawl your site. If you don’t request this, sometimes it can take up to five weeks for Google to recognise a new website that needs to be crawled. Sometimes websites are never crawled because this request was never made, which is why making a sitemap is so important.
Step #6: Create a Google Search Console Account
This is a free tool that Google has created, so why not use it? As we mentioned before, you’ll need to use Google Search Console (GSC) to request Google to crawl it. Once you’ve set up your website, set up an account on GSC. Then, click on the ‘Sitemaps’ tab and type in ‘sitemap.xml’. When you click ‘submit’, then you’ve notified Google that you’d like your site crawled.
Why is Google Search Console important for SEO campaigns?
Google Search Console allows you to track the performance of your website. Once your site has been crawled, you’ll be informed if there are any warnings Google is giving your website or any way in which Google might be penalising your site. Most importantly is that you are informing Google that there is a new website that needs to be crawled and (hopefully) will get you ranked on the first page of search results.
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Who is Digital Treasury?
We're a Melbourne-based digital agency with extensive experience helping Australian businesses build stronger online presences. Our team specialises in web design, development, hosting and SEO services - everything you need to get found online and convert visitors into customers.
Over the years, we've worked across different platforms and industries, giving us the insight to know what actually works for businesses like yours. Whether you're starting from scratch or looking to improve your existing website, we focus on practical solutions that deliver real results for your business.
What types of businesses and industries do you work with?
We work with a wide range of Australian businesses, with particular expertise in healthcare, B2B services, SaaS companies, Registered Training Organisations (RTOs), professional services and e-commerce brands. Our team offers tailored SEO and web solutions that are customised to fit your industry, target audience and business goals.
Where is Digital Treasury located and do you work with businesses Australia-wide?
We are based in Melbourne but we work with clients throughout Australia. Our work is mostly done remotely by video conferencing and emails, which makes collaboration easier regardless of where your business may be based.
What services does Digital Treasury offer?
Our key services include Search Engine Optimisation (SEO), Website Design, Website Development, Website Maintenance and Website Hosting. They are provided either separately or combined, ensuring that we provide you with one reliable source to help establish your online presence for your business.
How do I get started with Digital Treasury?
Getting started is easy. Just contact us for an initial conversation about what you want, your budget and timeframe. We will talk to you about what you need, give advice about the best way forward and provide you with a detailed, upfront proposal.
What makes Digital Treasury different from other agencies?
We integrate our technical skills with honest communication and a strong emphasis on results that will benefit your company. Being a small team allows us to give you personal attention, upfront costs and all the support we would give to our own project.
Do you work with small businesses and startups?
Absolutely. Many of our clients are small businesses and startups looking to establish or improve their online presence. We will make suggestions based on your particular situation and budget needs, providing useful services at affordable prices.
How do you communicate with clients and report on progress?
We are convinced that clear communication should be maintained consistently during any of our projects. In accordance with the chosen service, you will be updated about your project through emails, meetings and detailed reports. We maintain constant contact with you, answering your queries along the way.
How does Digital Treasury structure its pricing?
We keep our pricing straightforward by providing a complete project quote rather than breaking it down into confusing line items. This approach gives you a clear understanding of exactly what you'll pay for the entire scope of work.
Every project is different, so costs depend on your specific requirements and the complexity involved. We'll assess your needs and provide transparent pricing that reflects the full value of what we'll deliver for your business.
Am I locked into a long-term contract?
We believe in earning your trust through quality work rather than tying you down with restrictive contracts. For specific projects like website builds, we'll provide you with a clear upfront quote so you know exactly what to expect.
Our ongoing services like website hosting, maintenance and search engine optimisation work a bit differently - we discuss these on a flexible arrangement basis that suits your business needs and budget.
Can you provide case studies or examples of previous work?
Yes, we can provide case studies and examples of our previous work. Potential clients frequently request these to see concrete evidence of our past successes. They want to understand how we’ve helped similar businesses achieve their goals through SEO and website development. Our case studies typically highlight our clients’ challenges, the strategies we implemented, and the measurable results we achieved, such as increased traffic and higher conversion rates. This builds trust and demonstrates our ability to deliver on our promises.
What types of SEO services do you offer?
We offer a comprehensive range of SEO services designed to boost your online visibility. Our core services include technical SEO fixes, on-page and content optimisation, local SEO for Melbourne businesses, thorough keyword research, detailed SEO audits, strategic link building, and ongoing performance tracking.
Can you guarantee first-page or number-one rankings?
No reputable SEO agency can guarantee specific rankings because search engines like Google use complex algorithms that change frequently. These changes are completely outside anyone's control. What we can promise is our commitment to using proven, white-hat strategies that give your website the best possible chance of ranking well.
Rather than making unrealistic promises, we focus on sustainable SEO practices that build long-term visibility and drive genuine business results. Our approach is about maximising your opportunities for success, not making guarantees that simply can't be kept.
Do you offer local SEO for businesses targeting specific areas?
Yes. Local SEO ensures that your business is found in location-specific search results and map results, making it perfect if you offer your products or services within specific suburbs or locations. We ensure that we optimise your Google Business Profile and your website content for local search.
Do you help with content optimisation?
Yes. Quality and relevant content plays a very important role in effective SEO optimisation. We can optimise your current webpages as well as provide you with some suggestions for creating content based on your keywords.
How much does SEO cost?
Pricing for SEO is determined based on your specific business goals, how competitive your industry is and the amount of work needed to achieve results. We will customise pricing plans depending on budgets while giving you a definite quote right from the start.
How do you decide which keywords to target?
We do extensive keyword research to know how your prospective clients search for information on the internet. After analysis of various parameters like search intent, relevancy, competition and commercial value, we shortlist keywords that resonate well with your products and services.
Do I need to change my website's content for SEO?
Yes, quite often. We recommend refreshing existing content frequently or creating new pieces that better match what your potential customers are actually searching for online. Of course, changes should be carefully implemented with regard to your company’s tone of voice.
What is the contract length for your SEO service?
We ensure that our SEO agreement remains flexible as opposed to being committed to long-term contracts. Even though SEO is most effective when conducted on a continuous basis, we do not mind discussing agreements that work for your benefit.
Is it necessary to hire an SEO agency or can I do SEO myself?
You can surely do basic SEO on your own and we are happy to point you in the right direction. However, SEO is very time-consuming and keeps changing frequently. Hiring an experienced SEO agency will ensure that you get more out of it without having to think about it anymore.
How does backlink building contribute to SEO success?
Backlinks are simply links to your website from another website. Search engines consider backlinks as an indication of credibility and authority. Our approach is to build links to your site through ethical and sustainable methods, building up the reputation of your website in the process.
What does your website design process look like?
We start by understanding your business goals and target audience to ensure your website truly connects with your customers. From there, we develop a web design strategy and create initial designs that we refine based on your feedback. Once you approve the designs, we go ahead to the development phase.
When should I consider redesigning my website?
A redesign is worth considering if your site looks outdated, performs poorly on mobile, loads slowly, is difficult to update or no longer reflects your brand. A modern, well-built website can improve user experience, credibility and your ability to attract customers.
Which CMS platforms do you build websites on?
We specialise in Webflow and WordPress, selecting the most suitable platform for you. WordPress allows for versatility, whereas Webflow gives you a sleek design with easy maintenance. We will suggest the most appropriate choice for you.
Do you provide SEO with your website builds?
Yes. All our websites are developed using SEO guidelines like a clean layout, quick loading speed, mobile optimisation and solid on-page foundation. In addition to that, we have professional SEO service packages that help businesses increase their online presence.
Do you offer ongoing website maintenance?
Yes. We offer website maintenance services to ensure that your website is safe, up-to-date and working properly. This encompasses software and plug-in upgrades, security protection, backups and basic changes to give you a hassle-free experience so that you can concentrate on your business.
Can I migrate my existing site to your hosting?
Yes, we can absolutely handle the complete website transfer to our managed hosting platform without any hassle on your end. Our team manages the entire migration process, ensuring your site moves across smoothly without downtime or disruption to your business.
Can we provide feedback throughout the process?
Absolutely and we actually encourage it. Collaboration is at the heart of how we work, so you'll have plenty of opportunities to review our progress and share your thoughts at every stage. It ensures we're building exactly what you have in mind, rather than guessing what might work.
Will I own my website once it's built?
Yes. After completion of your project, the website will be yours. We believe in absolute transparency when it comes to issues of ownership and accessibility and would gladly take care of your requirements in this respect.
How long does it take to build a website?
The timeline for your website project really depends on what you're looking to achieve. A straightforward business website typically takes a few weeks from start to finish, while more complex builds with custom functionality or extensive content requirements will naturally take longer.
We'll give you a clear timeline estimate once we understand your specific needs during our initial consultation. This way, you'll know exactly what to expect and can plan your launch accordingly.
What kind of support do you provide after my website launches?
We don't go away once we've launched. We provide continuing support, maintenance and hosting to ensure that your website runs at optimum capacity. If you have any queries about how to develop your website, we will be there for you.
